Research: Real-time Information

Real-time information is rapidly becoming a baseline expectation for customers using metro systems. Metros have a wide array of operational and asset data sources, and a multitude of options to present this information to customers. This study brought together practices from 27 CoMET and Nova metros to understand how they provide accurate real-time information to customers by exploring their back-end management of data and front-end presentation of real-time information.

Data relating to train operations are most commonly available across metros, relying on signalling systems for example. Less commonly available are data to do with passenger movements (increasingly important to manage passenger flow in stations and trains). Generally, real-time information in stations becomes more focused on train running the closer the passenger gets to the train, to ensure that customers receive the most relevant information they need to support their journey. Metros are also recognising that digital/remote availability of real-time information is also increasingly important to customers, but so far these are not a substitute for good quality real-time information in stations and trains.

Multimodal operators have an additional opportunity to integrate their real-time information across modes, but integration with other modes and through third party interfaces is an opportunity to present real-time information seamlessly to the customer. Lastly, the study explored the innovations and trends that metros are investing in to improve their real-time information to customers, including greater personalisation and targeting of information and greater accuracy of data.

Research: Employee Engagement

This study investigated which metros undertake employee engagement initiatives and the range of approaches used, and the initiatives metros have used to improve employee engagement. CoMET and Nova metros range in organisational size from around 1000 employees to over 40,000 in some cases. Highly engaged employees are likely to understand how the organisation works and is governed, understand the mission, values and behaviours of the metro and understand the organisational culture. Importantly, engagement is not the same as satisfaction (although this is one aspect of engagement).

The majority of CoMET and Nova metros measure employee engagement using a single methodology for all employees. The frequency of measuring employee engagement varied, with more frequent surveys allowing for targeted questioning, while less frequent surveys allow recognition of changes in organisational culture. A number of initiatives for employee engagement measurement and improvement were identified in this study that metros have deployed or are planning to deploy. These initiatives span communications between staff and with leadership, performance management and recognition programmes, working conditions and staff facilities, health and wellbeing, financial benefits and benefits-in-kind, events, and safety at work.

Research: Station Management and Mobile Technology

Modern technology offers significant opportunities to improve station operations and the customer experience. At the same time this new technology is changing the nature of communications between staff and passengers.

This study found six key trends in terms of station staff organisation and management across the Community of Metros:

  1. There is significant opportunity for many CoMET and Nova metros to rapidly and relatively cheaply improve customer information and assistance using remote and mobile technology.
  2. Remote monitoring of safety-critical systems (i.e. watching an escalator on CCTV) is currently preferred to remotely controlling the system (i.e. turning an escalator on or off), even when that capability exists.
  3. Some metros are beginning to use mobile applications to support staff operations, such as allowing staff to monitor and control CCTV, make public address announcements, or look up asset information from electronic manuals.
  4. The application of mobile devices in station asset management currently focuses around inspections rather than more direct forms of asset control.
  5. Metros are not creating overarching policies for the deployment of mobile technology, but instead choosing to focus on the end objective of improving customer experience and business productivity with whatever technology facilitates the task.
  6. There is significant variation across the group in terms of hardware, software and practical use of devices.

We also identified five key trends in terms of station staff organisation and management across the Community of Metros:

  1. Supported by electronic ticketing and self-service technology, ticketing staff roles are evolving to focus on broader customer assistance and increased visibility around stations.
  2. There is increasing use of multi-functional staff across the Community of Metros, as well as an increase in their capabilities and responsibilities.
  3. Metros are deploying increasing numbers of roaming staff, across a range of station operations.
  4. Metros are dividing their network into a higher number of station control zones that each contain fewer stations, with benefits for local knowledge, staff camaraderie and teamwork.
  5. Metros increasingly have one staff member per group performing a single coordinating role, responsible for both customer services and assets across a small group of stations.

Research: Communicating with Passengers

Passenger communications have undergone a revolution in the last decade, with more channels allowing passengers and the metro to pass information to one another, and amongst themselves as illustrated in the figure below. A CoMET 2013 case study explored the rapidly changing face of metro-passenger communications, and highlighted how technological developments are altering the nature of the relationship between metros and their passengers.

Passenger communications channels now - many and varied
Passenger communications channels now – many and varied, with bi-directional information flow

The study identified successful methods for delivering non-travel information, increasing passenger engagement and identifying opportunities for the future. Selected good practices were identified based on the best examples within CoMET of:

  • influencing passenger behaviour (including the use of the British Government’s MINDSPACE principles)
  • creating website journey planners and
  • responding to comments and questions on social media.

The work demonstrated how best practice metros are taking advantage of burgeoning opportunities to open up their operations and organisations, communicating with passengers  more widely and building better relationships than ever before.