Metro stations are increasingly being reimagined as more than places to pass through. By introducing facilities, amenities, services, and events, metro operators can improve the quality of the station environment, enhance customer experience, and support wider goals such as attracting new riders, increasing non-fare revenue, and strengthening connections with local communities.
These initiatives can range from practical facilities that meet everyday passenger needs to cultural, commercial, and community activities that make stations more welcoming and engaging public spaces. The study outlines a wide range of examples of station events and activations that have been put on across COMET metros, as well as how external stakeholders have been involved and how metros measure the success of these initiatives.
