Research: Customer Assistance in Low Staff Environment

In recent years, the use of self-assistance tools in stations has accelerated – driven by technological development, staff shortages, and reduced face-to-face contact during COVID-19. Considering emerging financial challenges, many metros are now reviewing station staffing models with the aim of improving operational efficiency while maintaining a good customer experience. Changing customer behaviours and staff shortages are key drivers of staff reductions, but there are also other drivers affecting station staffing models such as external policies and levels of crime.

Factors Affecting Station Staffing Models

This study included responses from 31 metros reviewing factors impacting staffing level decisions, customer service challenges in low staff stations, station staffing models, and opportunities to reduce staff. Examples of innovations to reduce staffing requirements across key areas of station staff responsibilities e.g. ticketing and customer information, were also presented, along with best practices carried out by metros and the most impactful tools used by both customers and staff in low staff stations.

Research: Customer Experience in Stations

Customer Experience is the sum of feelings and perceptions along the entire customer journey. Metros are striving to provide more than basic service driven by rising customer expectations and opportunities of new technologies. The study explored how metros define and measure customer experience, as well as looked in detail at six dimensions as the most important ways in which stations contribute to overall customer experience: trip planning, fare payment, wayfinding, providing customer help, cleanliness, and amenities in stations.

Metros can adopt multiple strategies to improve customer experience in stations. Considering the pros and cons of the following strategies would help to identify suitable initiatives.

Due to the impacts of COVID-19, metros have made the substantial changes to how they operate their systems and manage customer experience in stations, i.e. shifting to contactless payment, requiring face coverings, enhancing cleaning, providing real-time crowding information, etc.