Non-fare revenue has become even more important due to the steep decline in metro ridership and fare revenue related to the pandemic and subsequent economic downturn. Given the uncertain financial situation, COMET members have shown growing interest in topics related to funding and revenue.
The study explores the changes in non-fare revenue generation amongst COMET metros, in a post-pandemic world of financial uncertainties. It covers contextual information including organisational structures for non-fare revenue generation, along with details including targets, long-term plans, and strategic approaches. It delves into the categories of non-fare revenue in the COMET KPI ecosystem including advertising, retail, telecommunications, and other sources. Good practices and lessons learned by COMET members are highlighted for each of these categories.









